Cookies Policy
Effective date: 18/04/2026
This Cookies Policy explains how Luverra (“we”, “us”, “our”) uses cookies and similar technologies on luverra.co (the “Website”).
This policy should be read alongside our Privacy Policy.
Under UK privacy rules, organisations that use cookies or similar technologies must provide clear information about what they do and, unless an exemption applies, obtain consent before using them. The relevant rules sit primarily under the Privacy and Electronic Communications Regulations (“PECR”) and work alongside the UK GDPR standard of consent.
1. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. Similar technologies may also be used, including local storage, pixels, tags, scripts, and other storage or access technologies that read information from, or write information to, your device or browser environment.
For simplicity, we refer to all of these together in this policy as “cookies”, unless the context requires otherwise.
These technologies can serve different purposes. Some are essential to make a website function properly. Others help website operators understand how visitors use a site, measure advertising performance, or personalise certain features and services.
2. How Luverra uses cookies
Luverra uses cookies and similar technologies for a combination of essential and optional purposes.
These may include:
website functionality and technical stability
shopping bag, account, and checkout operation
session continuity and security protection
fraud prevention and abuse detection
storing cookie consent choices
measuring website visits and visitor activity
understanding how visitors interact with products and pages
measuring advertising performance and website conversions
Some of these technologies are strictly necessary for the Website to function and are used automatically. Others are optional and are used only where the law allows and, where required, where you have provided consent through our cookie controls.
3. Strictly necessary cookies (always active)
Strictly necessary cookies and similar technologies are required for the Website to function properly and cannot be switched off through our cookie preference controls.
These may be used to:
remember essential shopping bag data during your visit
maintain secure login or account-related session behaviour
process checkout and payment flows securely
preserve core site functionality and load stability
detect, prevent, or limit fraud, abuse, misuse, or technical faults
store your cookie consent or privacy choices
Where a technology is genuinely necessary to provide a service you have requested, UK PECR provides an exemption from the consent requirement. These technologies do not rely on optional advertising or analytics consent where they are used only for those essential purposes.
4. Optional analytics cookies
Luverra may use optional analytics cookies and similar technologies to understand how visitors use the Website and how the Website performs over time.
This may include the collection of information such as:
page views
session activity
traffic sources
general product or page interaction patterns
approximate engagement and navigation behaviour
website performance and usage trends
Luverra currently uses Google services through Site Kit and may use Google Analytics or related Google measurement technologies to help measure traffic and visitor interaction on the Website.
Where required by law, these analytics technologies are used only after you have given consent through our cookie banner or preference controls. If you do not consent, analytics-related cookies should not be activated except where an exemption clearly applies.
5. Optional advertising and measurement cookies
Luverra may use optional advertising, conversion, and measurement technologies to understand whether people interact with our advertising and whether those interactions lead to activity on the Website.
These technologies may record or support measurement of events such as:
page views
product views
shopping bag or add to bag actions
checkout starts or initiate checkout activity
purchase or order completion events
These technologies may be provided directly by Luverra or through third-party advertising and measurement partners such as Meta.
Where required by law, optional advertising and measurement technologies are used only after valid consent has been obtained. If consent is refused, these optional advertising and measurement technologies should not be used.
6. Functional and social media cookies
Luverra may also use optional technologies that support enhanced functionality, convenience, or social and embedded features. These may include cookies that help preserve certain user choices, support optional functionality, or enable interaction with embedded or linked third-party content or social services.
If these technologies are in use and consent is legally required, they will be treated as optional and controlled through our cookie preference tools.
7. Cookie consent
When you first visit the Website, you may be presented with a cookie banner, consent notice, or similar preference tool allowing you to choose whether optional cookies are used.
Depending on how the Website is configured, you may be able to:
accept all optional cookies
reject optional cookies
manage preferences by category
Strictly necessary cookies remain active because they are required for the proper operation of the Website.
Under UK rules, valid consent must be freely given, specific, informed, and given by a clear positive action. General browsing alone does not amount to valid consent for optional cookies.
8. Google Analytics, consent mode, and measurement controls
Luverra may use Google Analytics through Site Kit by Google. Site Kit documentation explains that consent mode can work with a cookie banner or similar consent implementation so that Analytics and Ads-related tags adapt according to the visitor’s consent choices.
If consent mode or related consent controls are enabled on the Website, the behaviour of Google measurement technologies may be adjusted depending on whether you have accepted or rejected optional categories.
Google and Site Kit may also process certain technical or measurement-related information in accordance with their own terms, settings, and privacy documentation where those services are connected to the Website.
9. Third-party cookies and technologies
Luverra may use third-party services that place, read, or access cookies and similar technologies for payment security, anti-fraud purposes, analytics, advertising measurement, and related website services.
These may include:
payment and transaction security providers
fraud prevention and site security tools
analytics and traffic measurement providers, including Google services
advertising and conversion measurement providers, including Meta
Where those third-party technologies are optional rather than strictly necessary, they are intended to be subject to the visitor’s consent choices where required by applicable UK law.
10. Managing cookies in your browser
You can control or delete cookies through your browser settings at any time. Most browsers allow you to block, delete, or restrict cookies and similar technologies.
Please note that blocking strictly necessary cookies or similar technologies may prevent parts of the Website from functioning correctly, including the shopping bag, account features, login, or checkout process.
11. Changes to your preferences
You may be able to change your cookie preferences at a later time through the Website’s cookie settings or preference controls, where available.
If you previously consented to optional cookies, you may withdraw that consent later through the same or similar controls where they are provided.
12. Updates to this policy
This Cookies Policy may be updated from time to time to reflect changes in technology, applicable law, guidance, our service providers, or the way Luverra uses cookies and similar technologies. The “Effective date” above indicates the latest version of this policy.
13. Contact
For questions about cookies, privacy, or this policy:
Email: privacy@luverra.co
Company: Luverra
Jurisdiction: United Kingdom